There was probably a time, many years ago, when the people behind Amazon cared about books. Maybe they were passionate about reading, champions of the written word on a mission to spread books to every corner of the globe.
If that was indeed the case, it’s safe to say their mission has long-since been forgotten, in favour of making as much money as humanly possible.
Now, I’m not saying making money is a bad thing by any means, and anyone who helps get books into the hands of readers – Amazon included – are to be praised as loudly and as often as possible. All I’m saying is when I go to Amazon I don’t get that feeling that I’m at a site run by proper hardcore book lovers. It has become just a big online superstore which happens to have books as one of its many (and ever-increasing) product lines.
When I go to the website of my favourite online bookseller, though, it’s a different story. The site is LoveReading4Kids and it has been created by people who clearly do indeed love reading.
As soon as you go to the site you’re greeted by this message:
Reading is fundamental to the development of children and countless research shows the links between good reading skills from an early age and future success in life. However, finding books children want to read or authors that excite them, can be difficult; the choice is daunting and guidance rather thin on the ground.
So, Lovereading4kids has been created to be the ultimate children’s online independent bookstore. It has been created using the experience we have as parents and book lovers, who want our children to read great books.
Reading is fundamental to the development of children and countless research shows the links between good reading skills from an early age and future success in life. However, finding books children want to read or authors that excite them, can be difficult; the choice is daunting and guidance rather thin on the ground.
So, Lovereading4kids has been created to be the ultimate children’s online independent bookstore. It has been created using the experience we have as parents and book lovers, who want our children to read great books.
Now, isn’t that much nicer than “Here are some recommendations for you”, followed by a huge list of products you might be tempted to chuck some of your hard-earned money at?
Take a look at the About Us page, and tell me that one page alone isn’t enough to make you fall in love with the site. The people behind the site (displayed for us all to admire and appreciate on that page) have brought that small indie bookshop ethos to the internet, providing a service far beyond anything Amazon can.
With over 5,000 opening extracts to look through, you almost feel like your casually browsing the shelves of a bookshop. And you can also be safe in the knowledge that any book listed as a featured title has been read and enjoyed by at least one of the team. Unlike on other sites where the featured books are whatever they happen to want to get sold, at LoveReading4Kids the quality of the book is everything, and a recommendation on there is a vouch for a book’s quality.
As if all this isn’t enough of a reason to do all your online book shopping there, LoveReading4Kids also guarantees at least 25% off the RRP of the books they sell, so bargain-spotters should be happy, too.
So go on – don’t hang around here. Get over to LoveReading4Kids.co.uk and see what they’re recommending this week.